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“Waking Up” Reading and Bristol train stations with Network Rail

By Holly Neufville, Account Director, Blackjack Promotions

You know how much we loved Network Rail’s ‘Get Set For Summer’ activity last year at London Victoria and Liverpool Street stations? So much so that we’ve been at it again with activities taking place at Reading and Bristol train stations.

We teamed up with Network Rail to celebrate the re-launch of both Reading and Bristol train stations, following a series of track and station upgrades. Not only did we provide promotional staff in place at both locations for the week-long campaign, but they were also giving out goody bags filled with all sorts including samples and money off vouchers from station retailers.

And of course it wouldn’t be the same without a little added fun-filled entertainment from a gospel choir and new-style tap dancing band The Pulse Collective, who first shot to fame as semi-finalists on Sky1’s Got To Dance.

Having managed the campaign, from production of vouchers, goody bags, logistics, through to staffing and uniform, we were delighted to play an important part in promoting Network Rail stations as great destinations for a little bit of retail therapy.