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Introducing Baileys Choc Luxe at London Heathrow

By Vicki Folly, Account Manager, Travel Retail – Liquor, Blackjack Promotions

To celebrate the launch of Baileys Chocolat Luxe in World Duty Free, Blackjack Promotions worked with Diageo to give passengers travelling through London Heathrow a taster of the Belgian chocolate infused variation of the classic.

Each bottle contains 20g of pure Belgian chocolate and Baileys Original Irish Cream liqueur so the task was to create an experience that was blissfully rich and extraordinary, just like the drink itself.

Brand ambassadors at the Baileys Choc Luxe stand were adding ice cubes to the drink so that passengers could watch the marbling of the Baileys before sampling it for themselves.

The results were astonishing – in Heathrow T1, the team sold 617 bottles of Baileys Chocolat Luxe and on the T5 expo, more than 2,000 bottles in just four weeks.