VivaLaJuicy_540x315_1VivaLaJuicy_540x315_2VivaLaJuicy_540x315_3

Viva La Juicy

In order to promote Juicy Couture’s new fragrance ‘Viva la Juicy’, Blackjack provided Juicy Ambassadors – attractive, enthusiastic and experienced staff members in Juicy Couture branded uniform to distribute samples and encourage consumers to try the new scent. Locations chosen included shopping malls and high streets where we could drive consumers to purchase full sized bottles. Our target audience was primarily females aged 16-34.

Over 3 days, 71,424 samples were distributed to the public. Manchester’s Trafford Centre saw the girls queuing for a sample and at all locations, staff reported that almost all passers-by stopped to enquire about the promotion and their eye-catching outfits.

Blackjack provided the staff, distribution equipment, logistics and all project management during the activity.

Dates: 23rd – 25th September 2011

Due to the success of this campaign, Elizabeth Arden booked additional activity in December.

Locations: 

  • Westfield, Shepherd’s Bush
  • Oxford Street, London
  • Manchester, Trafford Centre
  • Manchester City Centre
  • Birmingham City Centre

 

Experiential

STRATEGY THROUGH UNDERSTANDING AND CREATIVITY THROUGH INSIGHT

case studies
Stoli Mule sampling at Gatwick
Location: Gatwick Airport When: June 2017 Blackjack Promotions help Stolichnaya promote signature Stoli Mule to cosmopolitan travellers at London Gatwick, to create brand awareness for t...
With Love from Paddington
Location: Paddington Station When: June 2017 Paddington station has undergone major improvements including the restoration of Brunel's original 1860 roof, a new ticket office and the ope...
Beats By Dre at Heathrow
Location: Heathrow Airport When: Christmas 2016 To promote the Beats by Dr Dre experience through the launch of the 'Got No Strings' campaign at Heathrow airport Blackjack promotions...