Viva La Juicy

In order to promote Juicy Couture’s new fragrance ‘Viva la Juicy’, Blackjack provided Juicy Ambassadors – attractive, enthusiastic and experienced staff members in Juicy Couture branded uniform to distribute samples and encourage consumers to try the new scent. Locations chosen included shopping malls and high streets where we could drive consumers to purchase full sized bottles. Our target audience was primarily females aged 16-34.

Over 3 days, 71,424 samples were distributed to the public. Manchester’s Trafford Centre saw the girls queuing for a sample and at all locations, staff reported that almost all passers-by stopped to enquire about the promotion and their eye-catching outfits.

Blackjack provided the staff, distribution equipment, logistics and all project management during the activity.

Dates: 23rd – 25th September 2011

Due to the success of this campaign, Elizabeth Arden booked additional activity in December.


  • Westfield, Shepherd’s Bush
  • Oxford Street, London
  • Manchester, Trafford Centre
  • Manchester City Centre
  • Birmingham City Centre




case studies
Gü Sampling Activity
Location: Gatwick Airport, South Terminal When: 3 x day campaign 25/03 - 27/03 2015 Blackjack worked with Gü to distribute samples of Gü Passion Fruit Mousse Puds at Gatwick Airport in ...
Scalextric UK tour
Client: First Great Western Location: The tour kicked off on 6th March at a Spring Farmers Market at Jamie Oliver’s 15 restaurants in Watergate Bay, Cornwall. British train operator First Grea...
Mexico Tourism - Airport Experiential Booth
Location: Heathrow T1 Dates of activity: 19/02 - 18/03/2014 (4 week campaign) In February 2014, Blackjack worked with Network Communications to promote Mexico as a tourist destination. An experi...