blkjckstoli1blkjckstoli1

Stoli Mule sampling at Gatwick

Location: Gatwick Airport
When: June 2017

Blackjack Promotions help Stolichnaya promote signature Stoli Mule to cosmopolitan travellers at London Gatwick, to create brand awareness for the full range of Stoli original, Stoli Elit and Stoli Gold and drive sales by educating consumers on how to use it in the signature Stoli Mule.

Blackjack Promotions delivered full production and installation of a promotional stand along with trained brand ambassadors, plus full logistics and consumables support. With a brief education on how to make a perfect signature Stoli Mule, free sampling of a range of Stoli products and the incentive of a free mini Stoli Mule cup with each purchase.

Results: Stole Group Duty Free Director Jean-Philippe Archer was thrilled with the activation saying “Blackjack provides not only the stellar promoter staffing solutions, but also exceptional quality services for building and branding activation slots. Everything we do with Blackjack is high quality, always within budget and always to deadlines”.

news
4 Tips for Successful Training in the Luxury ...
15 . Nov . 2018
Selling luxury brands in the duty-free world is a different proposition to selling them in high-end stores on Bond Street, Fifth Avenue or the Champs-...
Play, imagination and creativity… the secre...
25 . Sep . 2018
Great marketing is all about telling stories that resonate with your target audience – and that’s why successful brands focus so much on their ori...
Stations aren’t standing still when it come...
04 . Sep . 2018
When it comes to travel retail, train stations are rapidly catching up with airports, High Streets, shopping malls and festivals, says Fiona Tindall, ...