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Samsung Galaxy Studio at London Heathrow

Blackjack’s involvement in Britain’s magical Summer of Sport continued with a team of Blackjack staff working at 1 of the 8 Samsung Galaxy Studios positioned at high footfall sites around London during the Olympic Games.

The studios showcased the 2 newest additions to the Samsung phone range, the Galaxy SIII and the Note devices. Our staff at London Heathrow Terminal 1 were fully trained in the features of each device and were also given the basis of a magic repertoire, including tricks which emphasised the benefits of the phones which created theatre and attracted more attention from the public. Even famous magician, Paul Daniels popped over to check out their skills and show them a thing or two himself!

The stand was in place for 4 weeks and included a variety of different activities to generate a buzz around the brand such as a collectors pin competition which had kids and grown ups queuing around the corner,a badge customisation activity and the introduction of the new Olympic Android game.

Experiential

STRATEGY THROUGH UNDERSTANDING AND CREATIVITY THROUGH INSIGHT

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