Interflora_540x315_1Interflora_540x315_2Interflora_540x315_3

Interflora Mother’s Day

Interflora’s approach to Mother’s Day involved a technological twist this year as they took to 4 of London’s busiest stations to spread the news of their 10% off flowers offer. Blackjack were called upon to provide a fantastic on site team and ran the project throughout it’s duration.

Our brand ambassadors were trained in the use of QR codes on different phone models and in the full details of the promotion before the activity went live. During the activity, they approached passengers vocalising the key messages, distributing postcards with printed QR codes and explaining the promotion. On several mornings, they were joined by Mercury Man, a dressed up character who gave out free roses, creating further exposure and a buzz around the activity.

Due to the large scale nature of the stand, Blackjack recruited security staff to man the site overnight to protect its components and adhere to station regulations. Rigger’s were also required. They were responsible for dismantling and erecting the stand from location to location overnight.

Dates: 8th – 17th March 2012

Our Team: Riggers x 2, Overnight Security x 2, Brand Ambassadors x 4 (with a +3 uplift for the last 2 stations)

Experiential

STRATEGY THROUGH UNDERSTANDING AND CREATIVITY THROUGH INSIGHT

case studies
Gü Sampling Activity
Location: Gatwick Airport, South Terminal When: 3 x day campaign 25/03 - 27/03 2015 Blackjack worked with Gü to distribute samples of Gü Passion Fruit Mousse Puds at Gatwick Airport in ...
Scalextric UK tour
Client: First Great Western Location: The tour kicked off on 6th March at a Spring Farmers Market at Jamie Oliver’s 15 restaurants in Watergate Bay, Cornwall. British train operator First Grea...
Mexico Tourism - Airport Experiential Booth
Location: Heathrow T1 Dates of activity: 19/02 - 18/03/2014 (4 week campaign) In February 2014, Blackjack worked with Network Communications to promote Mexico as a tourist destination. An experi...