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Green Giant

Blackjack teamed up with Posterscope as The Green Giant presented a High-5 augmented reality experience where parents and children were encouraged to ‘Take 1 Giant Step towards your 5-a-day’. Using the main event stage and screen children were encouraged to ‘High-5′ the Green Giant through AR technology.

Our Compere was on hand to encourage participation in the activity and provide a fun and lively atmosphere. An appearance by Colin Jackson provided an additional buzz on the day as he attempted to High-5 the Green Giant and met with 5 lucky competition winnders.

Key Objectives

  • Drive positive association and promote Green Giant
  • Make the Green Giant famous, create buzz and drive familiarity
  • Create online collateral through filming for You Tube adverts and uploading photos to the Green Giant UK Facebook page
Location – Manchester Trafford Centre
Date – 29th and 30th October 2011
Results:
  • 193 families took part in the activity over 2 days
  • 290 individual high-5’d the Green Giant
  • 3000 money off coupons distributed
  • 10,000 recipe cards distributed
  • 3,240 branded wall charts distributed
Experiential

STRATEGY THROUGH UNDERSTANDING AND CREATIVITY THROUGH INSIGHT

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