Casio launches airport activity to promote new range

Casio is set to promote its new Premium range of watches at Heathrow’s Terminal 5, with staff supplied by Blackjack Promotions.

The premium range include extensions and limited editions to the G-Shock and Baby-G brands, and the “motor-sports” inspired Edifice Chronograph watch range (Casio being a sponsor of the Red Bull F1 Racing Team). This promotion will also see the inclusion, for the first time in the UK, of the brand’s Sheen ladies Classic watch.

The month-long activity will take place outside the luxury shopping area of Heathrow Terminal 5. The promotional agency will provide experienced watch specialists to promote their ranges, with the brand ambassadors on hand to approach customers and explain the features and benefits of this collection of watches for the travel market.

The promotional campaign, which commenced on March 6, will take place daily from 6am until 9.30pm.