Carling World Cup Fever Hits Blackjack

Blackjack teamed up with Zenith Optimedia and BMB to support the Carling Home Draught campaign.

To coincide with England’s first match on Saturday 12 June, we helped Carling deliver 1,000 Home Draught units to 1,000 lucky winners across Greater Leeds.

The online registration was pre-promoted with calls to action from television and Metro newspaper advertising in the Leeds area.

Blackjack worked closely with the Carling ‘Mates’ (including their trusty camels) to provide the branded vehicles that appeared on the TV advert filmed the day it was aired (Click here to view)

Blackjack managed the winning delivery time text-outs, provided 30 chilled delivery vehicles and teams of brand ambassadors to deliver the prizes. All of this happened within the six hours from the competition closing time until 30 minutes prior to the England match meaning all winners were able to enjoy their Carling Home Draught unit whilst watching the match.