Blackjack hosts Gettyfabulous Exhibition with Westfield Stratford and Getty Images


Getty Images and Westfield Stratford City held an exclusive VIP event on 9th February. The exhibition was entitled “East” which aimed to promote the pop-up Getty Gallery, through the help of Blackjack’s brand ambassadors.


Getty Images gallery exhibition encompassed the changing landscape of London’s East End through a series of historical photographs.


A number of Westfield retailers participated in the event handing out in-store incentives. Folli Follie offered a free K-vintage handbag worth £85 when £450+ was spent in store. Hugo Boss offered an exclusive preview of their new spring collection with complimentary champagne and Dwell provided complimentary champagne and canapés in-store.


Blackjack Promotions provided a team of 35 brand ambassadors for this event. This included fashion models styled and dressed by high-end Westfield retailers, hosts serving champagne and canapés to exhibition guests, as well as a ‘meet and greet’ team with ‘way finders’ directing guests to the gallery. The agency also provided Getty with a trained sales team to manage the pop-up store and provide guests with detailed information on the prints and drive sales.


Outside of this campaign, Blackjack brand ambassadors manage the Getty Image pop-up shop continually on a day to day basis to represent and promote the brand.