BLACKJACK HELPS LONDON STAY FRESH WITH SANEX

Sanex presented Blackjack with an objective of distributing 80,000 full sized cans of men’s deodorant products and money off vouchers in London over a 10 day period.

The aim was to increase exposure of the product to men, as well as women. A team of 5 Blackjack staff toured different London Underground stations every day during peak commuter hours for the 10 day period.

Donned in white Sanex uniforms, the team distributed nearly 8,000 cans of Sanex every day! Blackjack managed all logistical aspects including shipping stock to the stations from a storage unit. 78,000 total deodorant cans and vouchers distributed.