The ‘Break Flu Crew’, promoting on behalf of Lloyds Pharmacy took to the streets and busy stations at 18 locations around the UK to distribute a Flupak, leaflet and communicate news of a discounted flu vaccination available at Lloyds Pharmacy.
The Flupak contained sanitising spray and wipes, tissues and information about maintaining good hygiene. Passers by were delighted to receive a product of such high quality and usefulness. The queues which developed at distribution points gave perfect opportunity for the ambassadors to publicise the client’s key messages.
Overall, 275,800 Flupaks were distributed to the public over 3 days.
Blackjack provided staff, branded uniforms and equipment for the activity as well as organising the logistics and project managed.