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Blackjack and Green and Blacks take over London with chocolate samples!

Green and Black’s were in London on Friday 18th November with a major sampling campaign at 16 key locations to promote their distinct range of chocolate flavours.

Blackjack Promotions’ brand ambassadors wearing branded Green and Black’s aprons targeted commuters entering and exiting major London Underground stations, including Baker Street, Waterloo, Oxford Circus, Green Park and Paddington, between 9am – 7pm. Blackjack brand ambassadors successfully distributed almost 200,000 samples throughout the day!

A Digital Out-of-Home campaign featuring the new flavours further supported the launch and drove awareness. The digital campaign, planned by Rocket and booked by Posterscope, appeared at all 16 stations between the hours of 4pm-7pm.

Lucky Londoners were able to have a tasty treat last Friday!