BIG MINI LAUNCH

Blackjack staff the exclusive MINI WRC global Launch.

MINI, part of the BMW group, launched their World Rally Championship Car at the Oxford MINI plant on Monday 11th April.
At Blackjack we are very proud to have been part of this exciting event as we were tasked with supplying all the hosts and hostesses for the days’ launch activity.

The teams started at London’s’ Heathrow and Gatwick Airports early in the morning where they met the arriving VIP’s and then escorted them directly to the launch event.
The launch event took place in a building on the Oxford site where the original MINI was produced in the 1960’s and was a suitable home for the world launch of the ‘MINI World Rally Car’.
Once in the building, the excitement continued with a press conference, followed by the official unveiling of the new rally car and a driving demonstration that really showcased the power of the car and driver!

The Blackjack team were on hand all day and long into the night to host the gathered VIPs and journalists and bring some glamour and excitement to the proceedings.
Although exhausted, the Blackjack team were integral to the success of the day and they can all be very proud of the service they delivered.